Prompt engineering is the process of creating prompts that help generate specific types of content or responses from AI language models. It involves using specific keywords, phrases, and formats to guide the model towards producing the desired output.

Think of it like giving directions to someone who is unfamiliar with a particular city. If you want them to find a specific destination, you might give them specific landmarks or street names to follow, rather than just telling them to go in a general direction. Similarly, when creating prompts, we use specific language and formats to guide the AI model towards generating the desired output.

By using prompt engineering, we can create prompts that are tailored to specific use cases or goals, such as generating creative writing, answering questions, or generating product descriptions. This can be especially useful in applications such as chatbots, content generation tools, and other AI-driven platforms.